Tokyo Sex Shop Guide 2025 – The Best Sex Shops & Fetish Boutiques in Tokyo, Japan

Last Updated on 02/05/2025

Tokyo: The Capital of Hentai Culture

If you’ve ever heard the term “Hentai Tokyo,” you already know—Japan is the birthplace of hentai. While the word hentai carries a certain level of intrigue and even respect abroad, here in Japan, it’s all about embracing the wild, erotic, and wonderfully kinky side of sexuality. And where else but Tokyo, the heart of Japan, to explore this world?

Tokyo is home to some of the most exciting and diverse sex shops you’ll find anywhere in the world. In an era where you can buy adult toys online with a few clicks, why do these stores still thrive in one of the most expensive cities on Earth? Simple—Japan’s passion for pleasure knows no bounds.

Before indulging in Tokyo’s escort services or booking a sensual massage, why not make a pit stop at one of the city’s legendary sex shops? Stock up on the latest adult toys, grab a unique souvenir, or find something to spice up your night. (Pro tip: If you plan to use your own sex toys during an escort session, always check with the agency beforehand—some will allow it for an additional fee!)

Ready to explore Tokyo’s Best Sex Shops? Let’s dive in!

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Table of contents

Tokyo’s Must-Visit Sex Shops

Tokyo’s Must-Visit Sex Shops

TENGA STORE TOKYO – A Sophisticated Approach to Pleasure

At TENGA STORE TOKYO, professional staff provide expert guidance on their innovative adult products, helping visitors find the perfect item for their needs. The store is dedicated to changing perceptions—pleasure items aren’t something to be embarrassed about but rather an important part of well-being and happiness.

Visitors frequently share their experiences:

“The staff recommended the perfect item for me—my quality of life has improved!“
“I never expected TENGA to have fashion items! Wearing TENGA merch has made me a conversation starter.”
“After learning about the TENGA philosophy, I feel more confident wearing their fashion.”

📍 Address: Hankyu Men’s Tokyo 6F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
📞 Phone: 03-6252-5393
🕒 Hours:

Weekdays: 12:00 PM – 8:00 PM
Weekends & Holidays: 11:00 AM – 8:00 PM
🔗 Website: TENGA STORE TOKYO
🔗 Instagram: @tengastoretokyo

M’s Akihabara – The Ultimate Adult Department Store

If you’re looking for Japan’s largest adult shop, look no further than M’s Akihabara—a true “Erotic Tower” filled with adult toys from basement level 1 to the 6th floor. This is hands down Tokyo’s biggest adult store, standing tall in the famous Akihabara Electric Town, attracting locals and international visitors alike who are eager to experience Japan’s unique adult culture.

Despite its massive selection of adult products, the store is clean, brightly lit, and welcoming—even for solo female visitors. It’s one of the rare adult stores in Tokyo that offers a comfortable and inviting atmosphere for everyone.

M’s operates several stores across Japan, but the Akihabara location is the largest by far. As soon as you enter, you’ll be greeted by a huge selection of TENGA products—M’s is an official TENGA retailer, meaning you can find exclusive TENGA items here, including the famous “LOVE ME TENGA” T-shirts.

From compact masturbators to full-size life-like dolls, you can explore a wide variety of adult items up close. Even cosplay costumes are available for fitting, with a special “Try-On Discount”—a quirky system rumored to be a playful challenge for the brave.

Check out their official website for a virtual tour of the store before visiting!

📍 Address: 1-15-13 Sotokanda, Chiyoda-ku, Tokyo, Taiheido Building B1-6F
📞 Phone: 03-3252-6166
🕒 Hours: 10:00 AM – 11:00 PM
🔗 Website: M’s Akihabara, X, Instagram

Akihabara Love Merci – An Adult Paradise in Akihabara

Located just a short walk from Akihabara Station, Love Merci is hard to miss—it’s one of the most eye-catching, adult-themed buildings in the area. This multi-floor store is packed with adult toys and erotic items, making it a must-visit for those exploring Akihabara’s adult culture.

One of Love Merci’s key features is its well-organized floor system:

3rd & 4th floors: Men’s only (Sorry, ladies!)
2nd floor: Women & Couples – Featuring an impressive selection of vibrators and overseas brands
Basement: S&M & Fetish Floor – From classic bondage gear to male lingerie, there’s something for every kink enthusiast. Rumor has it you can even find adult diapers for “baby play” here!

If you’ve ever been curious about Japan’s adult culture, this is the place to dive in.

📍 Address: 1-2-7 Sotokanda, Chiyoda-ku, Tokyo
📞 Phone: 03-5297-6685
🕒 Hours: 10:00 AM – 10:00 PM
🔗 Website: Love Merci, X

The Vibe Bar WILD ONE – Tokyo’s One-of-a-Kind Vibe Bar

Ever wanted to be surrounded by vibrators while enjoying a drink? Welcome to The Vibe Bar WILD ONE, an extraordinary bar in Shibuya where you can admire, touch, and even test out a collection of 350 vibrators!

Despite the adult theme, the atmosphere is stylish and surprisingly upscale. With a female owner, the bar attracts groups of curious women exploring the world of adult toys in a relaxed setting.

The counter, the tables—everywhere you look, vibrators swing in motion, creating a playful yet luxurious vibe. If you’re interested in exploring new pleasure items, this is the perfect place to start.

📍 Address: 2-7-4 Dogenzaka, Shibuya-ku, Tokyo
📞 Phone: 03-5456-1100
🕒 Hours: 5:00 PM – 12:00 AM
🔗 Website: Vibe Bar WILD ONE, X

WILD ONE Dogenzaka – Shibuya’s Kinkiest Adult Shop

WILD ONE Dogenzaka is one of Shibuya’s largest adult stores, famous for its outrageous entrance featuring suggestive mannequins. Located behind Shibuya 109, the store is a major attraction for both locals and international visitors.

Inside, you’ll find an extensive collection of global adult brands, including high-quality vibrators, BDSM gear, and unique fetish items. If you’re into the more extreme side of adult entertainment, this store won’t disappoint.

Being affiliated with The Vibe Bar WILD ONE, this isn’t your typical discreet adult shop—it’s a flagship store for Shibuya’s erotic culture, embracing adult expression openly.

📍 How to Get There: Walk past Shibuya 109, go up Dogenzaka, and turn right at the red-light district sign. Keep walking past Yamada Denki, and you’ll find WILD ONE next to a sushi restaurant. Just head downstairs!

📍 Address: 2-29-14 Dogenzaka, Shibuya-ku, Tokyo
📞 Phone: 03-3477-0700
🕒 Hours: 10:00 AM – 11:20 PM
🔗 Website: WILD ONE Dogenzaka, X, English version X

Joyful Shibuya

Located in the heart of Shibuya’s Dogenzaka area, Joyful Shibuya is a well-known adult shop in this lively district. Conveniently situated near the famous Vibe Bar, it’s easy to find and access.

This store offers a wide selection of adult products, ranging from solo pleasure toys like masturbators to sexy lingerie and couples’ items. However, what really sets Joyful Shibuya apart is its huge variety of male enhancement supplements. They carry both Japanese and imported potency boosters, ensuring safety and reliability.

Given its location near several love hotels, this shop is perfect for those looking for fast-acting supplements before a romantic night out. The store itself is quite small, which may feel a bit cramped for some, but for those who prefer to make a quick purchase and leave, it’s just the right size.

Since it’s located in a slightly quieter part of Dogenzaka, it’s also discreet enough for men looking to buy adult toys without drawing attention.

Address: 2-6-8 Dogenzaka, Shibuya, Tokyo
Phone: +81 3-3477-9415
Hours: 12:00 PM – 12:00 AM
Google Map: Click here

Condomania Shibuya PARCO

If you’re looking for high-quality condoms, lubricants, and CBD products, Condomania Shibuya PARCO is the place to go. This specialty shop sells a variety of Japanese and international condom brands, including its own unique original designs.

Located on the 5th floor of the trendy Shibuya PARCO mall, it offers a discreet counter-style shopping experience, making it easy to browse and purchase intimate products.

Address: 5F, Shibuya PARCO, 15-1 Udagawacho, Shibuya, Tokyo
Email: info@condomania.co.jp
Hours: 1:00 PM – 9:00 PM
Closed: Open daily (except PARCO holidays)
Website: Click here

Lammtarra MEDIA WORLD Akihabara

For Japanese AV DVDs and adult entertainment, Lammtarra MEDIA WORLD Akihabara is a must-visit. This massive six-floor adult megastore (B1 to 5F) carries one of the largest selections of adult films and sex toys in Tokyo.

Part of the Lammtarra Group, which operates four stores in Akihabara, this location stands out as the biggest and most well-stocked. The store also hosts frequent meet-and-greet events with Japanese AV idols, making it a unique attraction for fans of J-AV culture.

While the narrow aisles can be a downside, they also provide some privacy for customers browsing the store. If you’re unsure where to start, this flagship location is your best bet.

Address: 1-15-2 Sotokanda, Chiyoda, Tokyo
Phone: +81 3-5207-5656
Hours: 10:00 AM – 10:30 PM
Website: Click here, X, Instagram(Japanese Pornstar’s Phptpos)

MAX Nishi-Shinjuku

For fans of retro-style adult shops, MAX Nishi-Shinjuku is a hidden gem packed with AV DVDs, adult books, sex toys, and cosplay costumes.

One of its standout features is that it sells actual costumes used in Japanese AV film productions, including outfits from fetish and anal play videos. From idol-style uniforms to Chinese dresses, the variety is impressive.

MAX is also one of the few stores that can track down rare items—from out-of-print adult books to classic VHS tapes and erotic figurines. If you have a nostalgic memory of a certain adult magazine or video from years ago, they might be able to locate it for you!

Open late into the night, this store is a great place to stop before heading to a love hotel.

Address: 3-15-8 Nishi-Shinjuku, Shinjuku, Tokyo
Phone: +81 3-3378-8363
Hours: 12:00 PM – 3:00 AM
Website: Click here

C’est Bien Roppongi (SM Specialty Shop)

For BDSM lovers, C’est Bien Roppongi is Japan’s largest specialty store for SM gear, with over 7,000 products in stock. From beginner-friendly items to hardcore gear, this shop caters to every level of interest.

What makes C’est Bien stand out is its high-quality original products, including custom-made whips, cock cages, and bondage collars. They even carry extreme fetish items, such as anal expansion balloons and urethral sounds.

The store’s bright and welcoming atmosphere makes it comfortable for both beginners and experienced BDSM enthusiasts, including solo female customers. If you’re unable to visit in person, they also have an online store.

Address: 3F, Okazaki Building, 4-8-8 Roppongi, Minato, Tokyo
Phone: +81 3-5413-6364
Hours: 3:00 PM – 9:00 PM
Website: Click here, X

TENGA SHOP ROPPONGI

For fans of TENGA products, this official store in Roppongi offers the full lineup of TENGA toys, including limited-edition releases not found elsewhere.

This 24-hour store is located within a Don Quijote branch, making it a convenient stop for anyone looking for adult products at any time of the day or night.

Address: 3-14-10 Roppongi, Minato, Tokyo
Phone: 0570-010-831
Open: 24 hours
Website: Click here

BIGGYM Ueno – Tokyo’s Ultimate Shop for Bear and Fetish Enthusiasts

If you’re looking to push the boundaries of male pleasure, explore fetish play, or dive into the world of chubby men, BIGGYM Ueno is the place for you.

This unique adult store is all about originality and humor, offering a one-of-a-kind shopping experience that celebrates male eroticism in ways you won’t find anywhere else.

As soon as you step inside, you’ll find yourself surrounded by an extensive collection of DVDs featuring chubby men, along with original T-shirts that embrace the theme. But don’t worry—BIGGYM welcomes everyone, including those with more mainstream interests.

The shop carries a wide variety of adult goods, including some rare and surprising items that will impress even seasoned enthusiasts. Essential products like lubricants, condoms, and cock rings are available to enhance your solo play.

For those interested in niche fetishes, the store specializes in DVDs featuring larger men, as well as unique items like erotic swimwear, fundoshi (traditional Japanese underwear), and harnesses for BDSM play.

BIGGYM Ueno is a paradise for those seeking something beyond the ordinary. Check out their website to get a glimpse of what’s in store, and if you’re curious, make your way to Ueno for a visit.

📍 Address: Maruya Building 202, 3-39-7 Higashi-Ueno, Taito-ku, Tokyo
📞 Phone: 03-3834-3008
🕒 Hours: 10:00 AM – 11:00 PM
🌐 Website: BIGGYM Official Site

Meiji Shoten Ikebukuro – The Largest Adult Store in Ikebukuro

If you’re looking for Ikebukuro’s biggest adult store, Meiji Shoten Ikebukuro is the place to go.

Easily recognizable by its bold red building, this shop has a slightly geeky vibe, blending perfectly with Ikebukuro’s otaku culture.

Spanning from the basement to the fourth floor, this erotic tower is packed with adult DVDs, comics, and doujinshi (independent manga). Unlike other adult stores, Meiji Shoten sets itself apart by dedicating 80% of its space to adult DVDs.

Here’s what you’ll find on each floor:

1st Floor: Adult comics and doujinshi
2nd Floor: DVDs from major production studios
3rd Floor: DVDs featuring popular AV actresses and mature women
4th Floor: Niche and specialty genres

If you’re searching for a rare or nostalgic video, there’s a good chance you’ll find it here.

The adult goods section is limited to the basement, so if you’re primarily shopping for toys, this might not be the best stop.

With 99% of customers being men, this is a comfortable space where you can browse without any hesitation.

📍 Address: Suzuki Shokai Building 5F, 1-3-7 Higashi-Ikebukuro, Toshima-ku, Tokyo
📞 Phone: 03-5980-8913
🕒 Hours: 10:00 AM – 2:00 AM
🌐 Website: Meiji Shoten Official Site

Guruguru Dai Teikoku Hachioji – A Massive Recycle & Adult Store in Western Tokyo

If you prefer a more discreet and easy-to-access adult shopping experience, Guruguru Dai Teikoku Hachioji is a great option.

Part of a five-store chain across the Kanto region, this shop is a large-scale second-hand store selling games, books, fashion, and, of course, adult products.

From the outside, it looks like a typical recycle shop, but the phrase “Treasure Hunt” on the sign hints at something more. Hidden inside is a dedicated adult section, complete with its own blog to keep fans updated.

While the main focus is on adult games and AV DVDs, they also stock essential pleasure items like onaholes (masturbation sleeves) and vibrators. You might be surprised by the variety!

The adult section is located on the second floor, making it easy to browse discreetly. If you’re visiting solo, head straight upstairs for a private shopping experience.

📍 Address: 2-3-12 Shimoyugi, Hachioji, Tokyo
📞 Phone: 042-677-1370
🕒 Hours: Open 24/7
🌐 Website: Guruguru Dai Teikoku Hachioji

Otoko no Department M’s Tachikawa – The Ultimate Adult Store in Western Tokyo

If you’re in Tama or Western Tokyo and looking for adult products, M’s Tachikawa is a must-visit.

While M’s Akihabara is an entire building dedicated to adult products, the Tachikawa branch is a more compact, single-floor store—but it still has everything you need.

The store is located on the second floor of a building, accessible via an outdoor staircase, so you won’t have to share an elevator with other customers—an added convenience for first-time visitors.

M’s offers a wide range of products for both men and women, including:

Adult DVDs – from mainstream to rare collector’s editions
Onaholes & Vibrators – carefully categorized for different preferences
Lubricants – organized by use, making selection easy

One unique feature of M’s is the “staff recommendations” section, which can introduce you to new ways to enhance your solo play.

💡 Bonus Tip: M’s offers a student discount! If you show your student ID, you’ll get 5% off purchases over ¥540. While some might hesitate to show ID at an adult store, this is a great deal for students on a budget.

📍 Address: 2F, Dai-2 Toshin Building, 1-1-27 Nishiki-cho, Tachikawa, Tokyo
📞 Phone: 042-548-2715
🕒 Hours: 10:00 AM – 12:00 AM
🌐 Website: M’s Official Site

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